The cosmetics business is a multi-billion dollar industry known for staying solid even in tough economic times, and the following top 10 cosmetics companies have been key to the global cosmetics market for decades. Research studies on the cosmetics industry demonstrate that the cosmetics market fared well even amid the Great Recession of 2008. Even if buyers tend to be more price-conscious amid an economic downturn, they don’t pause spending on their beauty. Therefore, in today’s environment of rising per capita income, there is enormous scope for growth in the beauty business. Cosmetics companies around the world benefit from the variety of products at their disposal and from demographic developments.
For information on the top cosmetics companies and their best beauty products in the Global Premium Cosmetics Market Report 2020-2024, or download your free market report sample now!
The 10 biggest cosmetics companies in the world for 2019
One of the biggest cosmetics companies and beauty brands in the world, L’Oréal started its journey in the cosmetics business in 1909. Today, L’Oreal generates annual sales of over $30 billion in beauty products. The product range includes color cosmetics, skincare, hair care, sun care, and fragrances. Major brands include L’Oréal Paris, Garnier, Maybelline New York, and SoftSheen. The company also sells leisure brands such as Giorgio Armani, Yves Saint Laurent, Lancôme, and Kiehl’s. It specialises in professional hair care products such as Kérastase, Redken, Matrix, and Pureology, and has distributors of beauty products such as The Body Shop.
Unilever is one of the most consumer goods companies in the world. With popular cosmetics brands such as Axe / Lynx, Dove, Lifebuoy, Pond’s, Close-Up, TRESemmé, Suave, Sunsilk, and Vaseline, the company has earned a place in the cosmetics industry. In 2017, Unilever announced the establishment of a new company, Unilever Cosmetics International, to broaden its global portfolio of prestige and fragrance brands.
3: Estée Lauder
Estée Lauder is one of the world’s leading manufacturers and marketers of high-quality skincare, make-up, fragrance, and hair care products. Estée Lauder has a diverse portfolio of over 25+ brands sold in 150 countries. Estée Lauder has left an indelible mark on all aspects of the beauty industry since its founding in the 1940s. Today, Estée Lauder continues to move the boundaries of the premium cosmetics market in the world, making it one of the very famous cosmetics companies in the world.
4: Procter & Gamble
P & G, located in Cincinnati, Oh, US, has an important position in the hair care and skincare business with a few well-known brands including Head & Shoulders, Gillette, Aussie, Herbal Essences, Ivory, Olay, Safeguard, Pantene, Old Spice, Secret, Crest, Art of Shaving, Scope, Oral-B and more.
Coty is a New York-based company that has established its beauty business in recent years through acquisitions and is a big player in perfume, color cosmetics, and hair care. It owns brands such as Clairol, Adidas, David Beckham, CoverGirl, Katy Perry, Max Factor, Wella, Sally Hansen, and Rimmel. It also owns luxury brands such as Calvin Klein, Marc Jacobs, Chloé, Hugo Boss, Gucci, and Philosophy.
Shiseido was established in 1872 in Ginza, Tokyo, as the first Western-style pharmacy in Japan. The name Shiseido reflects the founder’s desire to discover and create new values, a desire that has lasted for over 140 years to build on the company’s unique heritage. This company makes all sorts of personal care products, like perfume, makeup, hair care, sun care, skincare, and personal care. Its major brands include Za, Shiseido, Senka, Nars, Sea Breeze, Anessa, and Bare Essentials.
Beiersdorf has been looking after the skin for more than 130 years. The company offers a wide range of personal care products, including skin care and personal care brands. The most important brands include Nivea, Eucerin, Labello, Florena, and La Prairie. The company serves all possible needs and operates in various markets such as the mass market, dermocosmetics, and premium cosmetics market.
8: Johnson & Johnson
Although J & J is a pharmaceutical company, it has become known around the world for its beauty products, including baby care, skincare, and oral care products, and its best-known brands include Johnson’s Baby, Neutrogena, Aveeno, and Listerine. Indeed, several baby products such as oil and shampoo have become synonymous with the Johnson & Johnson name.
9: Amore Pacific
Amore Pacific is a beauty products company based in South Korea. In 2002, the company launched its AMOREPACIFIC cosmetics brand. Focusing primarily on the development of natural beauty products, the company has slowly made a name for itself in the beauty industry and has benefited from the K-beauty trend in recent years. The company is growing rapidly with increasing demand for some of its most popular brands such as Sulwhasoo, Laneige, Mamonde, Innisfree, Etude, Lolita Lempicka, and Annick Goutal.
10: Kao Corporation
Kao Corporation is listed in Forbes with a company value of $34.4 billion. The company is based in Japan and sells products in all cosmetics categories, including hair care, skin care, face and body cleansers, and color cosmetics. Popular brands of this company are Bioré, Jergens, John Frieda, and Goldwell.
What happens next in the beauty and personal care industry?
Cosmetics brands are embracing new trends, from the development of male body care and gender-neutral make-up to the introduction of high-tech beauty devices. Over the years, beauty brands large and small have introduced a range of high-tech beauty devices that offer consumers new ways to integrate their personal care routines into their homes using technology. 3D scanning technologies can help with personalized skin care at home and on the go. For example, Neutrogena newly launched the Neutrogena Skin360, a sensor-based skin scanner device with an app to measure a user’s skin over time.
What are the top make-up products and trends?
A New trend in the cosmetics industry is the use of prime products. The market for premium cosmetics is expected to grow to USD 44.2 billion in 2020-2024. In 2019, the prime cosmetics section accounted for more than 23% of the cosmetics and personal care market. Multifunctional cosmetics is reported to be a pioneer and trendsetter in the next few years. There is an increasing demand for multifunctional premium cosmetics, as these products enable consumers to derive the greatest benefit from expensive make-up brands. In addition, these products are developed by make-up companies that keep an eye on the growing need for convenience amid the busy schedules of the modern consumer. These products provide a quick solution to the diverse needs of customers while tailoring them to their busy lifestyles.