When it comes to developing a customized mobile app for your enterprise, you have two ways to go ahead- One is the traditional way and the other is to build an MVP (Minimum Viable Product). The traditional way involves crazy and creative ideas that can be transformed into the unique app features with the capable app development team.
After having a lot of discussions and making quotes, a mobile app development company can start working on your app project.
Want to understand the traditional approach with an example?
Here is one.
Traditional Approach of App Development- Brief Introduction
Suppose, you want to develop an eCommerce app with all the desired features like ‘Real-time Chat’, ‘Easy Login’, and ‘Quick Checkout’. The mobile app development company you selected will give you the final quote for it and you make the advance payment. After four to six months, you will get the app and pay the rest of the app development cost. This is a traditional approach to app development.
But, let me add something here- such an approach is not a bed of roses. What if your app fails to meet your expectations or the target audience does not accept your eCommerce app? It results in a waste of money, time, and effort. In a situation when the Google Play Store has over 2.5 million apps and Apple App Store has over 1.8 million apps available, chances are high that your app fails to attract people across the world.
Well, you can opt for another option- MVP or Minimum Viable Product for developing your app to mitigate the risks associated with the traditional approach of app development. Let’s understand an MVP approach and go through the aspects through which this approach helps your company bring a unique, user-friendly, and popular app.
What is MVP Approach for Mobile App Development?
Simply put, an MVP or Minimum Viable Product approach is a procedure to bring the simplest version of an app with all basic features for the users. It enables entrepreneurs or startup owners to find whether the user is interested in app updates and additional features. After getting the feedback from the early users, you can remove unnecessary features and add new features to meet their expectations effectively. The real-time suggestions of users can help you optimize the user experience.
Seven Ways MVP Approach Helps Enterprises Develop User-friendly Apps
1. Better understanding of user expectations
This is one of the biggest business benefits of the MVP approach. It is impossible to make your mobile app popular and profitable without meeting the end-users’ expectations, right? The MVP enables you to get valuable feedback and suggestions from early users. Mobile app developers can also get insights into which features and options the users want. In a way, enterprises can come up with a user-friendly app with ease.
2. Efficient resource management
The MVP development process is quick and developers can come up with an MVP in a short time as compared to mobile app development. What’s more, as an entrepreneur, you can get opinions of real users and evaluate the actual performance of your business app. You can also manage resources to make your business model more suitable to MVP and mobile apps. For example, one of your employees can gather the data fetched by analytics to help your company make informed decisions.
3. Improved app performance
Feedback from users can play a vital role in improving your app’s functionality. You can understand the user’s expectations and necessities through an MVP and come up with a user-friendly app. MVP can assist your company to improve your app’s performance and security while offering all the necessary features to your customers. Also, the early detection of issues or bugs can help the mobile app development company to resolve them rapidly.
4. Enhanced user experience
As mentioned above, improved performance and higher security can provide an enhanced user experience. Your business can get a competitive edge by offering customers a seamlessly-performing mobile app. Such an app can attract and retain many customers, but then, you need to update it on regular intervals to maintain its experience and engagement. There, MVP can lend a helping hand by enabling your business to get valuable suggestions of active users. MVP can keep the app relevant and capable to meet increasing competition for a long time.
5. Extensive testing
These days, many companies opt for crowdsourced testing to evaluate the app’s functionality, usability, and security. Such a testing method enables entrepreneurs to get the advantage of testing their apps among different classes of users. Now, MVP facilitates crowd testing in a less expensive and more accurate way as it is evaluated by real-time users. You can get insights about the app’s features and other aspects with ease during the early stage of app development.
6. Easy funding
The MVP helps you present a clear roadmap of your app in front of angel investors. It can generate interest among investors and VCs (Venture Capitalists). Something that can certainly get acceptance in the market will attract investors and you can improve the app’s functionality by using the funds.
7. Reduced cost and TTM (Time to Market)
When the development time is reduced, the development cost decreases. The MVP approach facilitates companies to come up with a compact version in a short time at a relatively less cost. You can hire mobile app developers to develop a full-fledged app after getting the user’s feedback. The overall app development process takes less time because developers need not work on integrating additional or irrelevant features.
The MVP approach enables you to identify the features that can make your app successful in terms of the number of downloads and user engagement. Also, this approach enables you to get rid of shiny and unnecessary features. Finally, the MVP approach assists you to come up with a seamlessly-performing app with user-friendly features.
An MVP approach offers the best way to predict the future of your business app at a relatively reduced cost. You can easily find out whether your app is competitive enough and capable of sustaining the pressure from other apps. The MVP approach is highly useful for startups and SMEs who have budgetary limitations. It is better to opt for this approach in today’s highly competitive app market.