As a business owner, you’re probably too busy growing your business to have time to write blog content. However, you also know that having a good blog can offer a lot of benefits. For instance, you can get more leads, save on marketing, and appeal to more consumers.
You’re probably wondering how you can get all the benefits of having a blog as outlined in your blogging guide without having to write the content yourself. The best way to do that is to outsource your content to an article writing company. Here are some tips you should use to help you pick the right company to write your articles.
Gather Your Contenders
While it is very tempting to search for “article writing services” in a search engine and choose the first choice that pops up, that is not a good place to start. However, search engines don’t give you results based on a companies offerings. So instead, you should start by finding companies that offer quality content with a plan you are looking for.
Ensure They Are Reputable
You can start to narrow down your contenders by checking to see which of the companies are reputable. Read customer reviews to get an idea. You can often find reviews online or ask people who you know have used a specific company. Additionally, you should check with the Better Business Bureau to see if anyone has lodged any complaints about a company or its ethics.
Ensure They Have Experience
Once you’ve got only reputable companies on your list, you must ensure they have experience in your industry. Specifically, you should only focus on companies with writers who have experience in your niche and offerings that meet your needs.
Note Their Customer Service
Today, people go to other providers when they don’t like your customer service. So if one of the contenders left on your list doesn’t return your communication or has poor customer service representatives, don’t feel bad to check them off the list.
Think About Cost and Time
Now that the hard work is over, you can do the easy checks. Using your pre-determined time constraints and article price, eliminate companies on your list that don’t fit. Staying within your budget is important, but remember that you must be realistic about the cost of these articles. Additionally, you need someone who can work within your time limits, so you don’t have to worry about excessive delays.
Look for Revision Services
Here’s a little tip that most business owners aren’t aware of. Any article service that you work with needs to offer a revision service. This is important because any articles that don’t end up how you want can be rewritten.
Ask About Past SEO Success Rates
Lastly, you are hiring this company because you want to see results, and if they cannot promise those, you would be better searching for SEO tips for content on the internet and writing the content yourself. Therefore, you should see past SEO successes and their estimated success rates from previous or current clients.
Keep in mind that a good company will happily provide you with these numbers. However, if they say they don’t work with SEO analytics, don’t go with them. That means that they aren’t concerned about their customers’ results, and they won’t care about whether your content works.
Choosing the right content writing company for your business is not easy. However, you can arm yourself with these tips and go forth and find the perfect fit. You’ll get competitive content at a reasonable price. When you find the right one, you’ll wonder why you didn’t try outsourcing sooner. So start searching today to boost your business.