Good quality signage can work wonders for a business, and if you’re under the misguided impression that an attractive shopfront or window display are all that are needed to draw customers into your shop, you might want to think again!
Below are just some of the many ways outdoor signs can help a business stand out and attract the right crowd:
They give a great ROI
While a high quality, large outdoor sign is certainly an investment, there can be no doubt that it’s a very worthwhile one.
Advertising your business in as many different ways as possible (provided it’s high quality advertising), gives you the best chance of turning potential customers, into ones who visit your shop and spend their hard-earned money in it. That said, many forms of advertising are ongoing, meaning that they become an ongoing expense that can quickly eat into your profits. Outdoor signs, on the other hand, are a one-off investment that work day and night to promote your business and draw customers in.
A variety of demographics can be targeted
Unlike other forms of advertising such as online ads, that target specific and often narrow demographics, outdoor signage can be seen by a much wider range of customers.
Personal space is respected
Physical advertising such as totem signs, don’t stand in anyone’s way, and force nobody to look at them if they don’t want to. Aggressive types of marketing will eventually grate on potential customers, and could even them encourage them to shop elsewhere. Look at a sign, don’t look at a sign; the choice is the customers, and their personal space is always respected.
They are effective drivers of traffic
It’s sometimes nothing but good outdoor signage that makes a customer walk into a shop, and in many instances, they weren’t even shopping for what the store is selling until they walked in! Impulse visits and buys can be great for business, and the more of them you can encourage with a great outdoor sign, the better.
They’re easy to personalize
By hiring a professional, creative and experienced company specializing in outdoor signs, you can have a sign designed for your business that matches your every need, and says exactly what you want it to about your brand. With options to customize the graphics, fonts and material the sign is made from, there are so many ways to make a great impression on shoppers with an outdoor sign, and if you haven’t invested in one yet, there’s no time like the present!
Continual visual exposure to your company’s outdoor sign will help passers-by associate with your brand and business name, even if they aren’t regular customers, and this type of brand awareness is very good for business. Not only that, but an attractive and alluring outdoor sign helps show customers that you value professionalism and are committed to the company, encouraging them to trust you and your brand.
There are so many compelling reasons to invest in outdoor signs for your business, that doing so simply makes good business sense.