Content, no doubt is the king. The content on the website drives impact both positive and negative. Based on Google algorithm updates 2020, a website fortified with quality content and relevant backlinks tends to gain priority compared to others. Therefore, it has now become crucial to create quality content over quantity. No matter, you want to update your blog or boost your Search Marketing Optimization, content audit is the ultimate need today.
By doing a content audit, you can review existing pieces of content, add new or modify the existing one to increase rankings in your SERPs. This post is all about content audit – a plan to reorganize your previous work, work on existing content and set yourself for a successful future.
What the Term Content Audit Is?
A website content audit is a practice that offers deep insights into which content should be updated, deleted, improved or removed. In simple words, it tells you to improve what is already existing on your website so as to make it more appealing.
Checklist for a website content audit
Here is a shortcut guide on how to conduct a content audit.
- First, set up your business goals. Improve SEO results, audience engagement and match them with organic traffic and ROI.
- Gather URLs of your content and design content by buyer’s journey, author and other categories.
- Keep, update, delete as required.
- Draw up an action plan to reach business goals.
- Adjust your content according to the audit results.
Follow These Convenient Steps to Perform a Content Audit
Do a content audit at least once in a year to enhance your blogs as well as SEO strategies. Since trends change, you need to adapt that change and adjust your content as well to reflect what is essential. Content audit is helpful in highlighting which part of the content is working and which ones are holding you back. You can use any of the tools present today to conduct an audit for the queen of Digital Marketing – SEO.
Here are some simple step-by-step instructions you can perform for website content audit
- Crawling and Site Auditing
Crawl and index your site separately. You can use tools like SEM rush, Screaming frog, XML sitemaps or Google analytics to ensure you don’t miss any pages. Ensure all pages are indexed and content is unique. Check if your backlinks are relevant to your niche.
- Data Analysis
Create a dashboard in excel or Google sheets to keep track of each piece of your content. Analyze thoroughly for content quality issues- poor grammar, thin content, keyword stuffing and other metrics. Use automated tools to check for content plagiarism.
- Content Updates
Do competitor analysis using ahrefs tool. Update the dates of your content and ensure the high readability of your content. Update with the purpose to make your content more relevant and valuable for users and search engines as well.
Simple Steps to do content audit for your blog
The purpose of content audit for blogs is to find the content that is performing and the rogue content that is pushing your blog back. Perform these simple steps to make necessary changes for a healthy and high-performing website even if it has been designed by The Best Website Designing Company.
- Decide on your goal first. Find your goal is to improve SEO or bring users engagement or you just want to boost conversion rate.
- Collect and catalogue your content. Catalogue your content on the basis of categories such as author, date of publication, word count, content types and format.
- Analyze your data and take proper actions.
With each piece of content after audit, you’ll end with either keep, update or eliminate.
These days, quality matters more than the quantity. Not in SEO, but Email Marketing Services too. Therefore, a good content audit is the need of the hour. A good content audit helps improve underperforming website pages, optimize site’s domain authority and search engine result page visibility(SERP) Only publish your content when it is clear, relevant and reassembled. A good content followed by a regular content audit can improve your site’s as well as blog’s performance significantly.