On January 20, 2020, the first COVID-19 case was recorded in the United States. It wasn’t serious at the time, so many people continued living their lives as usual. But since then, the virus spread far and wide and became a global pandemic that has taken many lives.
Authorities urged people to stay at home and those who went out had to maintain social distancing. Schools, businesses, religious houses, and other public facilities were shut down.
It definitely wasn’t the end of the world, but many people say it felt like it.
Hospitals were getting filled to the brim and surgical equipment needed to treat infected patients was nearly exhausted.
Government officials were calling organizations to help out in any way they can to support individuals during the coronavirus pandemic.
Many fashion companies responded to this call, and not only stopped production, but also took action to stop the spread of the virus, and also provide assistance to people who needed it.
Fashion Nova is one of the fashion brands that offered assistance during the period.
What Did Fashion Nova Do?
Fashion Nova teamed up with one of its biggest influencers, Cardi B, to create a new initiative ‘Fashion Nova Cares’ to help people survive during the period.
On April 8, 2020, they announced that they will be giving away $1,000 every hour until May 20. They created a platform that will help the people most affected by the pandemic. At the end of this period, they gave away a total of $1 million.
In a press release, the founder and CEO of Fashion Nova, Richard Saghian said that “people are finding it difficult to pay rent, buy food, medicine, and other things for themselves and their families. We all feel compassion and concern for those affected by the (novel) coronavirus.”
This large online fashion brand is dedicated to selling quality fashion items for women, men, and kids at the most affordable prices. Although they’ve not been around for up to two decades, they have become one of the top fashion brands in the world. In 2018, they were the most searched brand on Google and the top fashion brand on Instagram. Fashion Nova Cares program is their latest charitable effort.
This isn’t the first time Cardi B is partnering with Fashion Nova. Apart from wearing their pieces regularly, she released a collection with them in May 2019. The size-inclusive line ranged from $29 to $99. This was super affordable for most people, and all the pieces sold out within minutes.
People wanted to share a closet with Cardi B, and that was a golden opportunity.
Cardi B was excited to collaborate with Fashion Nova again as her worries concerning the pandemic and the lives of everyone grew. She was willing to help the people in need.
In a press release, she said that “everyone has been affected by the COVID-19 pandemic.”
She was very active on social media and even made a video that went viral. The video was remixed into a song by DJ iMarkkeyz. Cardi B and DJ iMarkkeyz later announced on Twitter that they will be donating the royalties from the song to help people with financial difficulties.
How People Applied for Fashion Nova Cares
Thousands of people applied to the Fashion Nova Cares program in hopes of getting picked and earning $1,000.
To apply, they had to visit the giveaway page, enter their contact information, and write 250 words stating why they deserved the $1,000.
Richard Saghian said it wasn’t the end of Fashion Nova helping people. Fashion Nova will continue creating programs beyond the coronavirus challenges and won’t stop positive impacting lives positively.
On May 3, Cardi B gave an update on her progress in giving $1 million to people affected by the coronavirus pandemic.
She posted a video on her Instagram page, announcing that they had reached half the goal.
“Me and Fashion Nova already hit the $500,000 mark on the giveaway. That’s right! 500 people got $1,000 and now, we’re halfway through it,” she said.
In the video, Cardi B explained that she was looking for a way to spice things up. She mentioned several options such as giving to New Yorkers, giving 100 people at a time instead of per hour, or giving it to people with Cardi B fan pages.
She implored her followers to give her some ideas in the comment section and also told them to apply on the website. That’s the only place they select the recipients from.
By May 20, 2020, 100 winners had been selected and their names were published on the Fashion Nova Cares page.
Fashion Nova Maintains Positive Impact
Fashion Nova stood by their word on always doing things to help people in need.
When the video of George Floyd’s murder went around in June 2020, issues impacting the black community were raised.
Fashion Nova showed their support for the community by pledging $1 million in donations for community resources, awareness campaigns, activism, and other initiatives to fight racism.
The brand made donations to three organizations: NAACP Legal Defense Fund and Educations, Black Lives Matter, and Know Your Rights Camp.
Fashion Nova Cares is now a platform that is bringing change and impact for all the injustices and problems people face.
The brand states that they will continue to work with different organizations throughout the year to make the world a better place.