There’s no doubt about it: social media is a powerful tool for businesses. It allows you to connect with customers and followers in a way that wasn’t possible before. But one question remains: do competitions and contests still work on social media? Or do they frustrate people?
In short, the answer is yes and no. It depends on how you run the competition or contest, and what you’re giving away. Let’s take a look at some of the pros and cons of competitions and contests on social media.
Firstly, whether you use a digital marketing agency or go it alone, they allow you to increase your reach. By tagging friends and family in the comments, or sharing the contest post, you can quickly draw attention to your brand. Regardless of what people say in 2022, everybody loves to win something for free. What’s more, people love to enter competitions and cling to the chances of winning.
Secondly, you can engage with your audience and get people talking about your brand. If done well, a contest can get people interested in your product or service, and even if they don’t win, they’ll be more likely to remember your company the next time they need your product.
Last but not least, competitions are a great way to build an email list quickly. By offering something people want (a special prize), you can encourage people to sign up for your email list, which is a valuable marketing tool. Suddenly, you have dozens, hundreds, or potentially even thousands of new leads.
On the other hand, it’s important to be careful with social media contests. First of all, they can be a lot of work. If you’re not careful, you could end up spending more time and money on the contest than you get back in leads or sales.
In addition, social media contests can sometimes backfire. If the prize is not attractive enough, or if the contest is too difficult to enter, you could end up with very few entries. And if the prize is not relevant to your business, you could end up attracting leads that are not interested in what you have to offer.
Finally, social media contests can create a sense of FOMO (fear of missing out) among your followers. If you run too many contests, or if the prizes are too good, your followers could start to feel like they’re missing out if they don’t win. This could lead to frustration and eventually cause them to unfollow you.
So, how do you find a balance? How can you use social media competitions to attract leads without frustrating your followers?
Here are a few tips:
- Make sure the prize is relevant to your target audience (and worth winning!)
- Keep the contest simple and easy to enter
- Don’t run too many contests
- Make sure the contest is fair and that everybody has a chance of winning
- Partner with an influencer to generate more traffic
- Don’t let the contest run for too long – have a clearly defined end date
If you follow this advice, you’ll be able to use social media competitions as a valuable lead generation tool – without turning your followers away. When done correctly, contests can still generate lots of excitement around a brand. Why not try this year?