If you a contractor, then your best friend for marketing and advertising your business is your website. The sheer number of people that use the internet regularly —4.72 billion globally—gives your business incredible visibility through its website.
A formidable contractor website can help your contractor business in terms of reach, recognition, and public awareness. It can turn your business into an authority within its field and help drive new leads and create new clients. With 93% of American adults using the internet today, an effective website can be your key to your success.
In this blog post, we will highlight five elements of an effective contracting website.
1. Aesthetic Design
Research tells us visitors to a website can form an opinion about visual appeal within 50 milliseconds. A bad first impression, even after just 0.05 seconds, could result in the visitor instead choosing one of your business’s competitors.
Take a look at your website’s landing page and rate how aesthetically pleasing it is. If you aren’t instantly impressed, neither are your website’s visitors, and it may be time to update the layout of your site.
2. Mobile Responsive
More and more people are now using their mobile devices to surf the web; unfortunately, many websites still aren’t fully mobile responsive. Research by Google has highlighted that a majority of people (79%) say that they will share or revisit a mobile site that they found easy to navigate.
Your website should be just as quick and easy to navigate on a mobile device or tablet as on a computer.
3. Clear Calls to Action
A great website will have visitors scrambling to contact your business and book one of your services. Unfortunately, many websites still make this final part of the process difficult. Your website should have clear and regular calls-to-action, where visitors can learn what to do next or directly contact your business.
Calls-to-action removes decision fatigue and helps to increase leads and overall business.
4. Make It SEO Friendly
Search engine optimization is the process of improving your website to increase its visibility on Google’s (and other engines’) search pages. This organic, un-paid traffic can greatly help to increase your business’s clients and is great for visibility for your target audience.
A site that is well-optimized for SEO is an essential feature for contractors’ websites. Discover an experienced contractor SEO company here to learn more.
5. Photos & Explanations
Photos are a key part of a contractor’s website, given how important it is for visitors to get a visual understanding of your services. Well-formatted and high-quality photos can make a big difference in terms of your site’s aesthetics, too.
Always be sure to caption each photo and let your reader know what is happening. It helps to show your communication skills, a skill that your potential clients will appreciate.
Make Your Contractor Website Stand Out From the Crowd
A good contractor website can be the difference between your business’s success or failure. A website that can attract new customers is worth its weight in gold to contractors. The above elements are essential features of a contractor’s website and make help your business stand out from your competitors.
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