In the ever-evolving world of social media, there’s a lot happening that can’t be ignored by the brand & businesses. Speaking of one of the most popular social media platforms- Instagram has seen the most tremendous growth.
This highly addictive social site comes with amazing features like Instagram feed & story filters, stories feature, geo-tagging, and mainly colorful galleries of pictures.
With all these features, why wouldn’t an Instagram feed look less alive? It can’t be right!
So the best decision brands could take in 2020 & beyond is of embedding Instagram feed on their website. And when you add this lively Instagram feed to your website, the interface of your website seems vibrant too.
But how can you embed Instagram Feed on your website?
The answer to this is social media aggregator tools like Taggbox that help you further refine your Instagram feed. This tool has a variety of features to offer like;
- Customization helps you apply different themes & layout, banner, background, font size & color, etc.
- Moderation Panel helps you filter out the unwanted content on your Instagram feed to keep it clean.
- Insightful Analytics helps you keep track of your Instagram feeds in terms of performance.
- More features like Hashtags highlighter, Custom CSS, Ticker, and so on to personalize your aggregated Instagram feeds even better.
There are innumerable social media aggregator tools from which you can take help from to aggregate Instagram feed in real-time and then embed them on your website.
If you want to extend your Instagram content beyond the Instagram app, but you don’t have the budget for it, we got you covered!
You can try FREE tools like EmbedAlbum to embed Instagram feed for free with just a few simple clicks and no coding skills required.
Here are the main features:
- Fully customizable layouts for your Instagram photos
- Mobile-friendly design
- Advanced modification options
- Custom CSS editor
- Multiple Instagram album widgets for every website you have
But before that, you need to understand why it is beneficial for your business.
10 Benefits to Leverage Instagram Feed on Your Website
To make the concept clear for you, we have enlisted the top 10 benefits of embedding Instagram feed on your website.
1. Instagram Feed Increase Brand Awareness
Embedding Instagram feed on the website helps brands to increase brand awareness and exposure.
How? Because the content of the Instagram feed appears to be quite interesting & attractive.
Therefore, users not only stay on your website but also pay attention to your Instagram handle.
This way both your website & Instagram account get new followers. In simple words, boosting brand awareness and reach automatically becomes easier.
2. Instagram Feed Drive Traffic on Your Website
Embedding Instagram feed in the form of user-generated content (i.e. reviews, comments, etc.) leaves no scope for the user to switch to some other website.
This means Instagram feeds soak in the website traffic by letting customers connect with your brand.
3. Instagram Feed Enhance Website Vibrancy
How about bringing life to the interface of your website that lacks colors? As you already know that Instagram feeds are quite colorful, therefore embedding them on your website can enhance your website’s vibrancy and make it look more appealing.
To make Instagram feed more personalized and the content better quality-wise, then you can do it with the help of customization & moderation features of social media aggregator tools. These tools not only add life to your website but brighten it up too.
4. Instagram Feed Build Customer Trust
Instagram feed is basically the user-generated content that is known best by marketers to attain customers’ trust.
As the UGC is created by unpaid contributors it becomes more authentic & trustworthy, which is why embedding Instagram feed on your website helps you gain your customer’s trust & loyalty.
5. Instagram Feed Boost Social Presence
Instagram feed also spread the word about your product or service, as well as it let users accept your brand’s social presence.
6. Instagram Feed Increases User Engagement
There are no second thoughts in saying that user-generated content, when displayed on your website in the form of Instagram feed, gets the attention of the users.
User-generated content including the unique hashtags of your brand lets the user click, explore, and share it further. Along with that, the audience engagement also boosts chain interaction on your website.
7. Instagram Feed Boosts Dwell Time
When your visitors stay on your website a little longer, it automatically improves it’s dwell time. And one of the best ways to do so is by embedding Instagram feed on your website.
8. Instagram Feed Increases Conversion Rates & Sales
Another benefit of embedding Instagram feed on your website is that it also improves the conversion rate of your website.
If simply put, the visitors turn into customers which results in enhanced conversion and sales.
9. Instagram Feed Link Social to Commerce
Social media has brought the point of inspiration and point of sales together.
This has given birth to Social Commerce which means linking your social presence to commerce.
So, embedding Instagram feed on your website increases demand and therefore ends up turning it into sales.
10. Instagram Feed Improves Consumer Experience
Embedding Instagram feed on the website improves the website interface ten times. Along with that, it also helps in delivering an amazing consumer experience.
As a brand or a business, keep your social media game a notch higher by embedding Instagram feed on your website and leverage all the benefits that it has to offer.